If you have ever been criticized for wearing workout clothes on casual Friday, then it might be time for HR to catch up on the trend. Haven’t heard of athleisure? Let me fill you in on this multi-billion dollar niche within the clothing industry. Although athleisure may sound like a fashion trend revolving athletes and vegan bloggers, it is meant for everyone.
According to Merriam-Webster Dictionary, (oh by the way, yes this is an actual word), athleisure is a “casual clothing intended to be worn both for exercising and for general use.” Athletic fashion clothing and lifestyle brands are evolving from durable workout gear to durable yet fashionable everyday use, which is why I have centered my client Chris Brown of Breezy photography around this growing trend.
According to Forbes, the athleisure trend is estimated to reach $350 billion in sales by 2020, meaning more opportunity surrounding this niche will arise. With a gift in capturing athletic fashion and everyday wear, I recently decided to have Chris Brown of Breezy Photography attend a charity event where nearly 100 people participated in 126 Sun Salutations. He captured some beautiful images of athletes and general guests wearing brands within the athleisure market. At Word of Mouth Public Relations, our goal is to help Chris move forward in building a portfolio in athleisure as the industry continues to grow.
For more information on Breezy Photography, please contact Word of Mouth Savannah by email